{"title":"Braun Design Prints","description":"\u003cp\u003eBraun design prints celebrating the functional elegance of Dieter Rams' industrial design philosophy. Our illustration of the Braun FS-80 television captures the clean lines and restrained aesthetic that influenced a generation of product designers.\u003c\/p\u003e\n\u003cp\u003eIllustrated by Simon Tyler, author of the forthcoming book Gizmo (Laurence King, 2026). Produced on 250gsm archival matte paper.\u003c\/p\u003e\n\u003cp\u003eFor design students, Rams devotees, and anyone who believes less is more.\u003c\/p\u003e","products":[{"product_id":"braun-fs80-gizmo","title":"Braun FS-80","description":"\u003cp\u003eThe Braun FS 80 television, designed by Dieter Rams in 1964, is industrial design at its most confident. A softened rectangle of screen sits in a pale grey shell, raised on a slender pedestal that lets it swivel to face the room. No clutter, no compromise - just form following function with absolute clarity.\u003c\/p\u003e\n\u003cp\u003eRams was chief design officer at Braun for over forty years, and the FS 80 embodies his philosophy of \"less, but better.\" Every detail serves a purpose; everything unnecessary has been stripped away. The result is a television that looked like the future in 1964 and still looks like the future now.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (50 × 70 cm | 20 × 28 in)","offer_id":45864089354401,"sku":"AXS-GIZ-BRFS80-P-500x700-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (70 × 100 cm | 28 × 40 in)","offer_id":45864089387169,"sku":"AXS-GIZ-BRFS80-P-1000x700-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-Braun-FS80-print.jpg?v=1767880779"},{"product_id":"braun-et66-calculator-gizmo","title":"Braun ET66 calculator","description":"\u003cp\u003eDieter Rams designed the Braun ET66 in 1977 as if calculators should be taken seriously. While competitors were adding functions and buttons, he was removing them - arriving at something so considered that Apple's Jony Ive essentially redrew it as the iPhone calculator forty years later.\u003c\/p\u003e\n\u003cp\u003eThe ET66 is the calculator that other calculators are measured against. The grid of keys, the restrained typeface, the grey and white palette that made arithmetic feel almost architectural. A product that proved function and beauty weren't in opposition.\u003c\/p\u003e\n\u003cp\u003eThis Gizmo print captures the ET66 in precise technical illustration - every key, every proportion, every detail that made it a landmark of twentieth-century design.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (50 × 70 cm | 20 × 28 in)","offer_id":45864085291169,"sku":"AXS-GIZ-BRET66-P-500x700-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (70 × 100 cm | 28 × 40 in)","offer_id":45864085323937,"sku":"AXS-GIZ-BRET66-P-1000x700-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-Braun-ET66-mockup-1.jpg?v=1773510543"},{"product_id":"braun-aromaster-kf20-gizmo","title":"Braun Aromaster KF20","description":"\u003cp\u003eDieter Rams set the tone, but the Braun KF20 was Florian Seiffert's design - and it shows the same rigorous thinking. Released in 1972, the Aromaster reduced a coffee maker to its essential geometry: a cylindrical housing, two vertical chrome tubes, a glass carafe. Nothing that didn't need to be there. The result was considered enough to appear on the cover of \u003cem\u003eBraun: Fifty Years of Design and Innovation\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe orange version is the one that gets remembered. Against the restrained palette of most Braun products, it's a rare moment of warmth - a colour choice that makes the object feel less like an appliance and more like something you chose deliberately.\u003c\/p\u003e\n\u003cp\u003eThis Gizmo print captures the KF20 in precise technical illustration - the geometry, the proportions, the orange that made a coffee maker into a design statement.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (50 × 70 cm | 20 × 28 in)","offer_id":45864084209825,"sku":"AXS-GIZ-BRKF20-P-500x700-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (70 × 100 cm | 28 × 40 in)","offer_id":45864084242593,"sku":"AXS-GIZ-BRKF20-P-1000x700-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-Braun-AromasterKF20-mockup-1.jpg?v=1773929688"},{"product_id":"braun-tp1-gizmo","title":"Braun TP1","description":"\u003cp\u003eIn 1959, Dieter Rams combined a transistor radio and a record player into a single portable device and covered it with a clear perspex lid. The Braun TP1 was not the first portable record player, but it was the one that made the category look serious. Clean white casing, minimal controls, that transparent cover that let you see the mechanism rather than hiding it - design as honesty rather than decoration.\u003c\/p\u003e\n\u003cp\u003eThe TP1 sits in the permanent collection of the Museum of Modern Art in New York. It is one of the objects that made Rams' reputation, and one of the clearest early examples of the design language that would eventually influence an entire generation of product designers, including Jony Ive at Apple.\u003c\/p\u003e\n\u003cp\u003eThis Gizmo print captures the TP1 in precise technical illustration - the compact rectangular form, the perspex lid, the record player and radio that proved utility and beauty were the same thing.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (50 × 70 cm | 20 × 28 in)","offer_id":45864083751073,"sku":"AXS-GIZ-BRTP1-P-500x700-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (70 × 100 cm | 28 × 40 in)","offer_id":45864083783841,"sku":"AXS-GIZ-BRTP1-P-1000x700-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-Braun-TP1-mockup-1.jpg?v=1773930698"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/collections\/Axisophy-Braun-FS80-print.jpg?v=1771504646","url":"https:\/\/axisophy.com\/collections\/braun-design-prints.oembed","provider":"Axisophy","version":"1.0","type":"link"}