{"product_id":"braun-et66-calculator-gizmo","title":"Braun ET66 calculator","description":"\u003cp\u003eDieter Rams designed the Braun ET66 in 1977 as if calculators should be taken seriously. While competitors were adding functions and buttons, he was removing them - arriving at something so considered that Apple's Jony Ive essentially redrew it as the iPhone calculator forty years later.\u003c\/p\u003e\n\u003cp\u003eThe ET66 is the calculator that other calculators are measured against. The grid of keys, the restrained typeface, the grey and white palette that made arithmetic feel almost architectural. A product that proved function and beauty weren't in opposition.\u003c\/p\u003e\n\u003cp\u003eThis Gizmo print captures the ET66 in precise technical illustration - every key, every proportion, every detail that made it a landmark of twentieth-century design.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (50 × 70 cm | 20 × 28 in)","offer_id":45864085291169,"sku":"AXS-GIZ-BRET66-P-500x700-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (70 × 100 cm | 28 × 40 in)","offer_id":45864085323937,"sku":"AXS-GIZ-BRET66-P-1000x700-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-Braun-ET66-mockup-1.jpg?v=1773510543","url":"https:\/\/axisophy.com\/products\/braun-et66-calculator-gizmo","provider":"Axisophy","version":"1.0","type":"link"}