{"product_id":"ibm-selectric-gizmo","title":"IBM Selectric","description":"\u003cp\u003eThe IBM Selectric didn't just change typing - it changed what office equipment could look like. Introduced on July 31, 1961, its gently curved form, designed by Eliot Noyes, drew inspiration from Italian Olivetti typewriters and became an icon of American industrial design. The V\u0026amp;A and Art Institute of Chicago both have one in their permanent collections.\u003c\/p\u003e\n\u003cp\u003eThe engineering was as radical as the aesthetics. Out went the traditional basket of typebars that jammed when you typed too fast. In came the \"golf ball\" - a chrome-plated spherical element carrying 88 characters that rotated, tilted, and struck with mechanical precision. Swap the ball and you changed the font. The carriage stayed still while the mechanism moved across the page. By the mid-1970s, the Selectric commanded 75% of the US electric typewriter market.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (70 × 50 cm | 28 × 20 in)","offer_id":45864089092257,"sku":"AXS-GIZ-IBMSEL-L-700x500-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (100 × 70 cm | 40 × 28 in)","offer_id":45864089125025,"sku":"AXS-GIZ-IBMSEL-L-1000x700-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-IBM-Selectric-print.jpg?v=1767882288","url":"https:\/\/axisophy.com\/products\/ibm-selectric-gizmo","provider":"Axisophy","version":"1.0","type":"link"}