{"product_id":"polaroid-sun-660-gizmo","title":"Polaroid Sun 660","description":"\u003cp\u003eThe Polaroid Sun 660 used sonar to focus. Actual sonar - the same principle submarines use to navigate the deep. Press the shutter button and the camera emits ultrasonic sound waves from that distinctive gold transducer disc. The echo bounces back, a tiny electronic computer calculates the distance, and a motor adjusts the lens. All in under a third of a second. In 1981, this felt like science fiction.\u003c\/p\u003e\n\u003cp\u003eFirst introduced as the Autofocus 660 and later renamed the Sun 660, this was the premium model in Polaroid's new 600 series - the system that would make instant photography truly point-and-shoot. Load the film (battery included in every pack), aim at your subject, and press the button. The built-in flash handled the exposure. The sonar handled the focus. Millions of family moments were framed in that familiar square white border.\u003c\/p\u003e\n\u003cp\u003eThe sharp, squared-off styling is pure 1980s industrial design. The construction is unapologetically plastic. And yet this was genuine innovation - the sonar autofocus system has never been replicated by any other manufacturer. It couldn't focus through glass (the sound waves bounced back too soon), but for everything else, it just worked.\u003c\/p\u003e","brand":"Axisophy","offers":[{"title":"Large (50 × 70 cm | 20 × 28 in)","offer_id":45864088764577,"sku":"AXS-GIZ-POL660-P-500x700-AM-COL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XLarge (70 × 100 cm | 28 × 40 in)","offer_id":45864088797345,"sku":"AXS-GIZ-POL660-P-700x1000-AM-COL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/1546\/5889\/files\/Axisophy-Polaroid-Sun660-print.jpg?v=1767883589","url":"https:\/\/axisophy.com\/products\/polaroid-sun-660-gizmo","provider":"Axisophy","version":"1.0","type":"link"}