Gizmo series
Braun Aromaster KF20
Braun · Coffee maker · 1972
- From the Laurence King book Gizmo: The Retro-Tech We Loved and Lost — May 2026
- Featured in The Guardian · The Times · Elle Decoration
- Free UK delivery on every order · Worldwide shipping
Released in 1972, the Aromaster KF20 reduced a coffee maker to its essential geometry: a clear jug, a heating element, and nothing else. Florian Seiffert showed that kitchen technology did not have to look like kitchen technology.
About this print
About this print
Dieter Rams set the tone, but the Braun KF20 was Florian Seiffert's design - and it shows the same rigorous thinking. Released in 1972, the Aromaster reduced a coffee maker to its essential geometry: a cylindrical housing, two vertical chrome tubes, a glass carafe. Nothing that didn't need to be there. The result was considered enough to appear on the cover of Braun: Fifty Years of Design and Innovation.
The orange version is the one that gets remembered. Against the restrained palette of most Braun products, it's a rare moment of warmth - a colour choice that makes the object feel less like an appliance and more like something you chose deliberately.
This Gizmo print captures the KF20 in precise technical illustration - the geometry, the proportions, the orange that made a coffee maker into a design statement.
The Gizmo series
The Gizmo series
Gizmo is a collection of design-led art prints built around the machines that shaped how we made music, wrote code, played and connected with the world. Synthesisers and drum machines. Cameras and home computers. Calculators and handheld devices that once felt like the future.
Each print is a carefully constructed illustration that isolates what made an object memorable - its proportions, controls, typography, surfaces, and small acts of engineering intelligence. Not retro sentimentality, but honest observation: what made these machines distinctive, how they looked when they were new, and why their forms still resonate.
Adapted from and inspired by Simon Tyler's forthcoming book Gizmo: Retro-Tech We Loved and Lost, published by Laurence King in May 2026.
Paper and printing
Paper and printing
All prints are produced to order on 250gsm archival matte paper using pigment-based inks, chosen for colour accuracy and long-term stability.
Each print is rolled in acid-free tissue and shipped in a rigid cardboard tube, sealed for moisture protection, ready for framing on arrival.
Dimensions
Dimensions
Large · 50 × 70 cm · 20 × 28 in
XLarge · 70 × 100 cm · 28 × 40 in
Delivery
Delivery
UK: Free · 3-5 working days
Europe: €8.50 · 3-7 working days · No customs charges
USA & Canada: $8.95 / $12.00 CAD · 5-10 working days
Australia: $14.00 AUD · 5-10 working days
Rest of World: £14.95 · 7-14 working days
All prints are produced to order and dispatched within 1-3 working days. Orders placed before 5pm GMT ship the same day. You'll receive tracking information by email once dispatched.
Orders outside Europe may be subject to local customs charges on delivery - these are the responsibility of the recipient.
Returns
Returns
Returns accepted within 30 days. Email returns@axisophy.com with your order number and we'll provide return instructions.
Return postage is the customer's responsibility except where the print arrives damaged or there's been an error - in which case we'll arrange a replacement or refund immediately, no return needed.