Gizmo series
Braun FS-80
Braun · Television · 1964
- From the Laurence King book Gizmo: The Retro-Tech We Loved and Lost — May 2026
- Featured in The Guardian · The Times · Elle Decoration
- Free UK delivery on every order · Worldwide shipping
Dieter Rams designed the FS 80 in 1964 as if a television could be a considered object rather than a box. A softened rectangle of screen in a pale grey shell, raised on slender legs.
About this print
About this print
The Braun FS 80 television, designed by Dieter Rams in 1964, is industrial design at its most confident. A softened rectangle of screen sits in a pale grey shell, raised on a slender pedestal that lets it swivel to face the room. No clutter, no compromise - just form following function with absolute clarity.
Rams was chief design officer at Braun for over forty years, and the FS 80 embodies his philosophy of "less, but better." Every detail serves a purpose; everything unnecessary has been stripped away. The result is a television that looked like the future in 1964 and still looks like the future now.
The Gizmo series
The Gizmo series
Gizmo is a collection of design-led art prints built around the machines that shaped how we made music, wrote code, played and connected with the world. Synthesisers and drum machines. Cameras and home computers. Calculators and handheld devices that once felt like the future.
Each print is a carefully constructed illustration that isolates what made an object memorable - its proportions, controls, typography, surfaces, and small acts of engineering intelligence. Not retro sentimentality, but honest observation: what made these machines distinctive, how they looked when they were new, and why their forms still resonate.
Adapted from and inspired by Simon Tyler's forthcoming book Gizmo: Retro-Tech We Loved and Lost, published by Laurence King in May 2026.
Paper and printing
Paper and printing
All prints are produced to order on 250gsm archival matte paper using pigment-based inks, chosen for colour accuracy and long-term stability.
Each print is rolled in acid-free tissue and shipped in a rigid cardboard tube, sealed for moisture protection, ready for framing on arrival.
Dimensions
Dimensions
Large · 50 × 70 cm · 20 × 28 in
XLarge · 70 × 100 cm · 28 × 40 in
Delivery
Delivery
UK: Free · 3-5 working days
Europe: €8.50 · 3-7 working days · No customs charges
USA & Canada: $8.95 / $12.00 CAD · 5-10 working days
Australia: $14.00 AUD · 5-10 working days
Rest of World: £14.95 · 7-14 working days
All prints are produced to order and dispatched within 1-3 working days. Orders placed before 5pm GMT ship the same day. You'll receive tracking information by email once dispatched.
Orders outside Europe may be subject to local customs charges on delivery - these are the responsibility of the recipient.
Returns
Returns
Returns accepted within 30 days. Email returns@axisophy.com with your order number and we'll provide return instructions.
Return postage is the customer's responsibility except where the print arrives damaged or there's been an error - in which case we'll arrange a replacement or refund immediately, no return needed.