Braun FS-80 - Gizmo
The Braun FS 80 television, designed by Dieter Rams in 1964, is industrial design at its most confident. A softened rectangle of screen sits in a pale grey shell, raised on a slender pedestal that lets it swivel to face the room. No clutter, no compromise - just form following function with absolute clarity.
Rams was chief design officer at Braun for over forty years, and the FS 80 embodies his philosophy of "less, but better." Every detail serves a purpose; everything unnecessary has been stripped away. The result is a television that looked like the future in 1964 and still looks like the future now.
From the Gizmo collection - a series of prints adapted from Simon Tyler's forthcoming book Gizmo: Retro-Tech We Loved and Lost, published by Laurence King in May 2026.
Produced as an open-edition print on 250gsm archival matte paper, with crisp detail and rich colour faithful to the original illustration. Perfect for studios, home offices, or anywhere that deserves a design icon on the wall.
Gizmo Series
Gizmo gathers illustrations adapted from and inspired by founder Simon Tyler's forthcoming book Gizmo: Retro-tech We Loved and Lost, published by Laurence King in May 2026.
The series is a visual archaeology of consumer electronics - the machines that shaped how we listened, watched, played, and worked from the 1960s to the early 2000s. Synthesizers that invented entire genres. Cameras that democratised photography. Computers that launched industries from bedroom desks. Boomboxes that soundtracked city blocks. Each one arrived as the future and departed as nostalgia, often within a single decade.
Every illustration begins with extensive photographic research - sourcing original imagery of each machine in its best light - and builds toward a clean, considered portrait that honours the object's design intent. The aim is not retro sentimentality but honest observation: what made these machines distinctive, how they looked when they were new, and why their forms still resonate.
Printed with the same archival care as our other series, Gizmo turns industrial design history into crisp, enduring graphic art.
Printing & Materials
Our Gizmo series is produced in collaboration with specialist fine-art printing partners using museum-grade 250 gsm archival giclée paper.
Each print is made to order with exceptional precision and colour accuracy, using pigment-based inks for long-term stability and rich tonal depth.
Prints are carefully rolled in acid-free tissue and shipped in rigid cardboard tubes to ensure they arrive in perfect condition, ready for framing.
All materials and processes are chosen for their longevity, texture, and fidelity to the original artwork, reflecting our commitment to quality and craft.