IBM Selectric

The IBM Selectric didn't just change typing - it changed what office equipment could look like. Introduced on July 31, 1961, its gently curved form, designed by Eliot Noyes, drew inspiration from Italian Olivetti typewriters and became an icon of American industrial design. The V&A and Art Institute of Chicago both have one in their permanent collections.

The engineering was as radical as the aesthetics. Out went the traditional basket of typebars that jammed when you typed too fast. In came the "golf ball" - a chrome-plated spherical element carrying 88 characters that rotated, tilted, and struck with mechanical precision. Swap the ball and you changed the font. The carriage stayed still while the mechanism moved across the page. By the mid-1970s, the Selectric commanded 75% of the US electric typewriter market.

Gizmo is a collection of design-led art prints built around the machines that shaped how we made music, wrote code, played and connected with the world. Synthesisers and drum machines. Cameras and home computers. Calculators and handheld devices that once felt like the future.

Each print is a carefully constructed illustration that isolates what made an object memorable - its proportions, controls, typography, surfaces, and small acts of engineering intelligence. Not retro sentimentality, but honest observation: what made these machines distinctive, how they looked when they were new, and why their forms still resonate.

Adapted from and inspired by Simon Tyler's forthcoming book Gizmo: Retro-Tech We Loved and Lost, published by Laurence King in May 2026.

All prints are produced to order on 250gsm archival matte paper using pigment-based inks, chosen for colour accuracy and long-term stability.

Each print is rolled in acid-free tissue and shipped in a rigid cardboard tube, sealed for moisture protection, ready for framing on arrival.

Large · 70 × 50 cm · 28 × 20 in

XLarge · 100 × 70 cm · 40 × 28 in

UK: Free · 3-5 working days

Europe: €8.50 · 3-7 working days · No customs charges

USA & Canada: $8.95 / $12.00 CAD · 5-10 working days

Australia: $14.00 AUD · 5-10 working days

Rest of World: £14.95 · 7-14 working days

All prints are produced to order and dispatched within 1-3 working days. Orders placed before 5pm GMT ship the same day. You'll receive tracking information by email once dispatched.

Orders outside Europe may be subject to local customs charges on delivery - these are the responsibility of the recipient.

Full delivery information →

Returns accepted within 30 days. Email returns@axisophy.com with your order number and we'll provide return instructions.

Return postage is the customer's responsibility except where the print arrives damaged or there's been an error - in which case we'll arrange a replacement or refund immediately, no return needed.

Full returns policy →